Counterfeiting in FMCG is estimated at around 25–30% of products in high-risk markets (India alone) according to industry surveys. This growing issue of FMCG counterfeiting means fake goods often look identical to genuine ones but may contain unsafe ingredients, pose health risks, and severely damage brand reputation. Ensuring authenticity from factory to shelf is now non-negotiable, and strong anti-counterfeiting for FMCG solutions are essential for protecting consumers and brand value.
Why Anti-Counterfeit solutions for FMCG products are needed?
The Counterfeiting Problem
- Around 28% of consumers in India report encountering counterfeit FMCG products.
- Fake FMCG items frequently mimic original packaging, making detection nearly impossible without verification.
- The consequence: brands incur not only direct revenue losses but also reduced consumer trust, regulatory risk, and increased cost of remediation.
The Untraceability Problem
- Many FMCG packs lose traceability once they leave the manufacturing line, creating blind spots.
- Brands cannot reliably track product flow.
- Consumers can’t verify authenticity at point of purchase.
- Packaging may be reused, refilled, or tampered with.
Without chain-of-custody visibility:
- Brands cannot reliably track product flow.
- The net result: higher return rates, brand damage, and unquantified risk on every SKU.
How Checko Solves these Problems
Brand Protection
- Authentication at the Retail Shelf: Consumers and retailers can instantly verify if a product (shampoo, detergent, packaged food, cosmetics, etc.) is genuine—reducing mis-purchases and boosting brand trust.
- Tamper-Evidence for High-Risk SKUs: Checko labels reveal any attempt to open, refill, or reseal bottles, pouches, and cartons—preventing refilling fraud and repackaging of used containers.
- Detecting Distributor-Level Diversion :Brands get real-time alerts if genuine products are moved into unauthorized regions or grey markets, protecting price integrity and channel relationships.
- Stopping Counterfeit Look-Alikes in Marketplaces: Track movement of pallets, cartons, and bundles to identify leaks, pilferage points, and supply chain blind spots.
Digitized Loyalty & Engagement
- Consumer Engagement via Scan : Brands can push usage instructions, offers, rewards, and loyalty incentives when consumers scan the Checko tag—driving repeat purchase and brand stickiness.
Product Recall Accuracy: If a batch issue occurs, Checko helps identify exactly which packs are affected and where they are located—reducing recall costs and speeding up resolution.
- Preventing Bulk Theft in Transit :Each carton or pallet carries a Checko seal, and any tampering during movement is immediately flagged—securing high-volume SKUs.
Track & Trace of the Products
Tracking Secondary & Tertiary Packaging :Track movement of pallets, cartons, and bundles to identify leaks, pilferage points, and supply chain blind spots.
Clean & Reliable Consumer Insights Every scan provides verified market data—no data pollution from fake QR copies—helping brands understand true buying patterns, regions, and consumer behavior.
Ready to Secure Your FMCG Products?
If you’d like to see how Checko works on your packaging, we’d be happy to run a quick pilot on one of your SKUs.
Book a demo to get started.
Case Studies
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Click Here "Gulliver's private chef service exceeded my expectations. Their attention to detail and commitment to excellence are evident in every aspect. They made my event a resounding success. Choose Gulliver for culinary excellence!"
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