Counterfeit seeds, fertilizers, and pesticides are widely prevalent — with 15–25% of agri-inputs in high-risk markets estimated to be fake. Similar to FMCG counterfeiting, these products look identical to genuine ones but lack proper formulation or genetics, leading to poor yield, soil damage, and farmer losses.
When crops fail, farmers lose income and brands lose trust, even if the product used was counterfeit. Implementing anti-counterfeiting for FMCG and agri-inputs ensures authenticity across every level — protecting the entire value chain from manufacturer to farm to food system.
